Privacy Policy

1. Introduction

KidsAura ("KidsAura", "we", "us", "our") operates the KidsAura mobile application for Android and iOS and the website Kidsaura.co.in (together, the "Services"). KidsAura connects parents with nearby KidsAura franchise stores so they can discover, order, try and receive kids' clothing, toys and baby essentials.

This Privacy Policy explains what personal information we collect, why we collect it, who we share it with, and the choices you have. By using the Services you agree to this policy. If you do not agree, please do not use the Services.

2. Data at a glance

A quick summary of the data our app handles. Details follow in the sections below.

We do not sell your personal information.

3. Information we collect

3.1 Information you give us

• Account details: mobile number (used for OTP verification), name, email address, and optionally gender and date of birth.
• Sign-in with Google or Apple: if you choose these options we receive basic profile details such as your name and email address from the provider.
• Delivery details: saved addresses, PIN code, landmark, city, state and address type (Home/Work/Other).
• Orders and transactions: products ordered, Try & Buy choices, sizes, coupons used, order status, returns, exchanges and cancellations.
• Content you submit: product reviews, ratings, review photos, and messages you send to our support team.
• Franchise enquiries: if you submit the franchise enquiry form on our website we receive your name, phone, email, city and message.

3.2 Information collected automatically

• Device and technical data: device model, operating system, app version, language, IP address, crash logs and a push-notification token.
• Usage data: screens and products viewed, searches, items added to the wishlist or bag, and how you interact with the app.
• Location: if you tap "Detect Current Location" and grant permission, we use your device location to identify your area and check delivery availability. You can instead enter a PIN code or address manually.

3.3 Payment information

Online payments (UPI, cards, net banking, wallets) are processed by third-party payment gateways. We receive confirmation of the payment status, transaction reference and amount, but we do not store your full card number, CVV, UPI PIN or banking passwords. For Cash on Delivery orders no payment credentials are collected.

4. How we use your information

• Create and manage your account, and verify your mobile number with an OTP.
• Check whether delivery, Cash on Delivery and Try & Buy are available at your location.
• Process, fulfil, deliver, track, return or exchange your orders through nearby franchise stores.
• Send order confirmations, delivery updates and important service messages (SMS, email, push notification).
• Provide customer support and respond to enquiries.
• Personalise products, offers and recommendations, and send promotional messages where permitted by law. You can opt out at any time.
• Detect, prevent and investigate fraud, abuse and security incidents.
• Maintain, analyse and improve the Services, and comply with legal obligations.

5. How we share your information

We share personal information only as needed to run the Services:

• Franchise stores: the participating KidsAura franchise store that fulfils your order receives the details needed to prepare and hand over your order, such as your name, delivery address, phone number and the items ordered.
• Delivery partners: your name, phone number and address so they can deliver your order and show live tracking.
• Payment gateways and banks: to process payments and refunds.
• Service providers: companies that provide cloud hosting, SMS/OTP, email, push notifications, analytics and crash reporting on our behalf, under confidentiality and data-protection obligations.
• Legal and safety: where required by law, court order or government authority, or to protect the rights, property or safety of KidsAura, our users or others.
• Business transfers: if KidsAura is involved in a merger, acquisition or sale of assets, your information may be transferred, subject to this policy.

We do not sell personal information and we do not share it with third parties for their own advertising.

6. App permissions

The app may ask for the following permissions. You can change them at any time in your device settings, and most features still work without them.

• Location – to detect your delivery area (optional; you can type a PIN code instead).
• Notifications – to send order updates, delivery alerts and offers.
• Camera / Photos – only if you choose to add photos to a review.
• SMS (OTP auto-read) – on supported devices, to fill your one-time password automatically. We only read the verification message.
• Phone calls – tapping a "call us" link opens your dialler; we do not access your call history.

7. Data retention

We keep personal information for as long as your account is active and as needed to provide the Services. After you request deletion, we remove or anonymise your data as described in section 9. We may retain certain records (for example order, invoice and payment records) for as long as required by applicable tax, accounting and consumer-protection laws, and to resolve disputes or enforce our terms.

8. Your rights and choices

Subject to applicable law, including India's Digital Personal Data Protection Act, 2023, you may:

• access the personal information we hold about you;
• correct or update inaccurate information (you can edit most details in your profile);
• request deletion of your account and data;
• withdraw consent, including for location, notifications and marketing messages;
• nominate another person to exercise your rights in the event of death or incapacity; and
• raise a grievance with us, as described in section 13.

To exercise any right, email sandeepsingh999@live.com from your registered email or contact us on +91 92127 13999. We may need to verify your identity before acting on a request.

9. Account & data deletion

10. Children's privacy

KidsAura sells products for children, but the app is intended for use by parents, guardians and other adults aged 18 and over. Accounts are created and orders are placed by adults. We do not knowingly collect personal information directly from children, and we do not allow children to create accounts or make purchases.

Parents may choose products by a child's age or size. We use this only to show suitable products and do not need to know a child's name or other identifying details. If you believe a child has provided us personal information, please contact us at sandeepsingh999@live.com and we will delete it promptly.

11. Security

We use reasonable technical and organisational safeguards, such as encrypted connections (HTTPS), access controls and trusted payment gateways, to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please keep your login details and OTPs private.

The Services may link to third-party websites or apps (for example, payment pages or courier tracking). Their privacy practices are their own, so please review their policies.

12. Changes to this policy

We may update this policy from time to time. When we make material changes we will update the "Last updated" date above and, where appropriate, notify you in the app or by email. Your continued use of the Services after the update means you accept the revised policy.

13. Contact & grievances

If you have questions about this policy, want to exercise your rights, or wish to raise a grievance, contact the KidsAura Grievance Officer:

We aim to acknowledge grievances promptly and resolve them within the timelines required by applicable law.